Here at Omaura, we unite with a strong passion and mission on getting to the core of what makes the most effective and healthiest skincare. After decades of research and experience, and after countless hours of creating, perfecting and testing our formulations, we believe that we are helping to pave the way into the evolution of beauty.
Below are some key distinguishing differences that set our company and our products apart from others.
• Organic + Unrefined Ingredients
We believe in using minimally processed ingredients that are cold pressed and held up to the highest standards. Therefore we source certified organic, unrefined and fair trade ingredients, where possible for all of our products. This ensures the highest quality of naturally occurring vitamins, antioxidants and omegas for healthy and proven results.
• Ingredient Effectiveness
While plant-based oils are extremely beneficial, not all are ideal for skin care use, as there are many distinguishing differences between them. The quality, grade, and type of oil all play a vital role. This is why some companies use certain oils that are not as good for the body (or face), as it helps them reduce the cost of the overall product. Some companies dilute the ingredients with water and then add the necessary synthetic preservatives, but this requires the consumer to use more (as they have to reapply throughout the day), while also impacting the health of the cells (and body via absorption). We focus strictly on using the highest-quality and healthiest plant-based ingredients in our products. This helps ensure a positive experience that is healthy and delivers results. This is one of the many distinguishing differences with our business and products.
• Handcrafted in Small Batches
Many companies source out their manufacturing process, or purchase a base product mixture and add their label for an up-charge (known as white labeling). We carefully select the ingredients for each product and craft our own formulations through our own manufacturing process, to provide the best nutrients that deliver results. This results in products that are healthy and held to the highest standards that we're proud to use ourselves.
• Unique Manufacturing Process
We have manufacturing techniques that are unique and effective in keeping the integrity of each and every ingredient we use, ensuring the nutrients and antioxidants stay preserved. What is considered a standard approach to manufacturing throughout the skin care industry was not an approach that we wanted to mirror. Our manufacturing process takes more time and love than the standard manufacturing methods, but it truly makes all the difference and is well worth it in the end. Fulfilling our mission is the only path that we will honor and proceed with, and our manufacturing process supports our goals.
• Nutrient-Rich + Synthetic-Free Ingredients
All of our products are free from water, alcohol, fillers, parabens and synthetic fragrances. We believe this results in a safer and more effective product, for what we put on our skin gets absorbed into our body. We are advocates of ingredient awareness and strongly encourage consumers to review and educate themselves on every ingredient throughout products used and/or consumed.
• Natural Preservatives
We do not add any parabens, which are synthetic preservatives, but we do have natural preservatives in our products. Our ingredients were meticulously selected for all of our product formulations to ensure natural preservation. The result is products that are safe and effective. We recommend to use our products within 6 months from opening for optimal benefits.
• Ingredient Transparency
We are passionate about ingredient transparency and remain completely transparent with all of our products and their ingredients. We avoid fragrances due to their lack of transparency and we only use high-quality essential oils for our scents. To ensure safety for our customers, we also are always transparent about which essential oils we use. This standard protects people who may have allergies to even our high-quality ingredients. Finally, we adhere to the recommended guidelines for essential oil dilution, which is less than 2% for any leave-on-skin products. This ensures a positive experience with all of all of our scented products.
• Spreading Awareness
We have a drive and passion to spread awareness on product knowledge, the the science of skin, and well-being. We encourage and support a mind-body-soul lifestyle. Harmonizing the mind-body-soul connected system is what takes us to the core of what makes a better beauty and a more thriving lifestyle. This goes beyond the traditional definition of beauty, as we focus on inner and outer well-being, offering information and products/services that integrate and benefit both inner and outer wellness. This to us, is the evolution of beauty.